AUDIENCE

A useful way to begin a study of Audience is by considering the types of pleasures offered by Action Adventure and why the genre has remained so successful with audiences. Is it still the case that Action Adventure films appeal predominantly to male audiences? It is important that students are encouraged to
think of Audience in terms of the plural audiences in offering explanations of enduring appeal. The Uses and Gratifications theory is a useful tool to guide this but there are also other avenues of exploration in a
consideration of audience. Critics of Action Adventure argue that such films promote unhealthy attitudes towards violence and that narratives are becoming too dominated by special effects and action sequences.