As we already know, film genres have particular conventions that help us to understand the story. Of course, if every movie of a particular genre stuck rigidly to those conventions then movies would become very boring, very fast!
Neale states that 'difference is absolutely necessary to the economy of genre': mere repetition would not attract an audience.
Don't forget that movies can also belong to more than one genre. This is called a hybrid. An example would be Scary Movie which has conventions of comedy and horror. This technique of combining genres can lead to new ideas and exciting movies for the audience!
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